How do you get more clients as a painter? Do you put business cards in mailboxes? Rely on word of mouth? Pay for ads in the local paper? Do you run ads on Facebook? All of these methods are useful, but if you don’t have a plan for your marketing, how do you know what is working and what is not?
The key to getting more clients is to understand and optimize your Sales Funnel. Every business owner has a sales funnel whether they know it or not. Here are some examples of sales funnels you may be using.
Word of mouth:
Prospect speaks to one of your clients → Prospect searches for your business → Prospect clicks on website → Prospect calls business for a quote → Prospect speaks to sales manager → $
Business card in mailboxes:
Prospect finds your business card → Prospect notices their lawn needs work → Prospect calls the number on the card → Prospect speaks to sales manager → $
The prospect clicks ad → Website visit → Online sign up for services → $
What you need to do as a business owner is make it easier for the prospect to go through the funnel. No matter what funnel you choose for your business, understanding the sales funnel is crucial to getting sales. This can be done in a few ways.
- Reduce the number of steps in the funnel.
- Make the next step in the funnel as clear as possible.
- Have separate funnels for the different marketing campaigns your business is doing.
- Ask clients where they heard about you to determine which funnel they came from.
- Always find ways to improve your funnel.
My name is Brooks Burnette, and I specialize in running Facebook ads for Painter. If you would like assistance with this process, reply to my email with “YES” and I will get back to you shortly.